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Content Filtering for ISP / Telco
Internet access has become a commodity. Loyalty can be fleeting. The difference
between one Internet provider and another is often peripheral to the actual Internet
connection. How can you retain or increase your subscriber base? What will make
the difference? Reducing subscriber churn can have a dramatic effect on profit and
growth projections.
Most Internet providers believe that Internet filtering is a must have in their
product and service offerings to subscribers. Some providers use filtering as a
central theme that distinguishes them from other providers. In any case, the technology
offered must have high perceived value and ease of use by the subscriber base. Different
filter products are expected for business subscribers and residential subscribers.
You know what your customers need. That's why IM2Filter lets you choose from a
range of filtering products for large business, small business, and residential
users. We even have a full security suite that includes antivirus and antispyware
protection. Find the competitive advantage that attracts new customers and keeps
the existing ones happy.
Ease of Deployment to Subscribers
Anyone deploying a 3rd-party product or service has to be concerned about the ease
of deployment. Every expectation is that the majority of cases will go smoothly
with no support intervention at all. And those few cases requiring support need
to be resolved quick and with empathy. The goal ultimately is to increase or retain
subscribers, not to increase the support staff workload.
No one wants to complicate their product offering by including in their suite a
product that has a significant support overhead. In the Internet provider industry,
all are concerned about impact on existing support levels. In addition, what is
the response of 2nd and 3rd level support? Is there an empathy for providing service
at arm's length?
A significant goal of IM2Filter product development is to develop and enhance products
that require the minimum of support intervention. As an example, our Client Filter
has one of the smallest footprints in the industry – which can be important when
offering it to tens of thousands of subscribers. Our customer support team is made
up of people who have worked at Internet providers before – they know what it is
like to be in your shoes with subscribers on the phone.
Related Information
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